As my team members and I have been working on our crash and burn assignment the most crucial part of the process we found was locating good ideas. Ideas that had value and ideas that work for for us and not us for it. This was very difficult. As we struggled a friend of mine told me of this TED talk on where ideas can come from and helped come up the idea which has transformed itself into a business now. So I am sharing with you to help you onto your next project or business.
http://www.youtube.com/watch?v=0af00UcTO-c