Cool way to promote a movie

Have you ever seen the Tourist? I haven't but I think that I will soon, as a result this killer 3D projection mapping on a building promoting it. As an amateur videographer I found this be quiet an interesting use of screen and geometrics of the building and have an appreciation for the time and effort put into making this presentation. You can check it out at : http://www.dump.com/2010/12/09/dallas-3d-projection-mapping-on-building-promoting-the-tourist-video/